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U2 Become Eligible for 2015 GRAMMYs by Releasing Limited-Edition ‘Songs of Innocence’ Vinyl

By Marissa G. Muller

U2, the band who’ve become inescapable after loading their latest album Songs of Innocence onto the world’s iCloud, might still be just as ubiquitous come next February when the GRAMMYs take place .

Even though they released their new album for free, with a full physical release coming next month, the band have found a way to become eligible for the award ceremony by pressing limited-edition vinyl right before the cutoff date.

The GRAMMYs require that an album or song is available for purchase before Sept. 30, and the band acted fast, shipping a small batch of LPs to stores.

According to a representative for the GRAMMYs, who spoke to the publication, “As long as the album, be it CD, vinyl or digital, is available commercially for sale to the public by our eligibility cutoff date at a nationally recognized retailer or website, then it’s eligible for consideration.”

U2’s quick thinking might have been in reaction to the GRAMMYs saying their album was ineligible until 2016’s ceremony, or it could have been their plan from the get-go. Judging by how calculated the release was, it’s hard to imagine anything being done haphazardly in their promotional campaign.

Songs of Innocence will be available as a physical and deluxe edition on Oct. 14.

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