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Bob Geldof urges those who've purchased charity single to 'delete and download again'


Bob Geldof urges those who've purchased charity single to 'delete and download again'

Bob Geldof has called on anyone who has downloaded Band Aid 30’s Do They Know It’s Christmas? to delete the song and purchase it again. Although the Ebola benefit single is already the fastest-selling single of 2014, Geldof claims that the song’s 99p price makes it difficult to have an impact.

In the past seven days, Band Aid 30’s supporters bought 312,000 copies of the celeb team-up: that’s 15,000 more than the first-week sales of Band Aid 20, and a higher first-week total of any single in almost two years. Still, Geldof’s new campaign is a long way off from matching the original Band Aid’s £8 million purse – not least because the latest Do They Know It’s Christmas? costs a fraction of 1984 edition’s £3.50 sticker price.

“We need to sell 300% more than we did than [in 1984] to even begin to make up the cash figure,” Geldof told BBC Radio 1. “That worries me ... Even if you already have it, delete, download again.”

Geldof’s “delete and download” strategy is flawed however. The average user of iTunes can purchase, delete and repurchase a track for no additional cost. It is instead possible to “Gift” an iTunes download, and re-donate by sending it to another user.

Nonetheless, organisers hope that the rate of fundraising will accelerate when the single is released on CD on 8 December. The physical edition will sell for £3.99 and, as for the 99p digital version, the government has reportedly waived its collection of VAT.

Despite Band Aid 30’s good intentions, many observers – and even some of the invited participants – have criticised its execution. African-born musician Fuse ODG backed out of the project due its lyrics’ “negative portrayal” of Africa. Emeli Sandé, who sings on the track, also argued that the “lyric[s] needed changing”. “Angélique Kidjo and I made and sang our own edits,” she recalled on Twitter. “Unfortunately none of these made the final cut.”

In response, Geldof told Newsbeat that he encouraged Fuse ODG to change any line he felt he couldn’t sing. “Angélique Kidjo and Emeli Sandé who were on the same attitude [as Fuse ODG] and I said, ‘There’s the world’s press, tell them about your point of view.’”

Meanwhile, One Direction’s Liam Payne alleged that there was contention during the recording of Do They Know It’s Christmas? “I missed all the drama,” he admitted to Radio 1’s Scott Mills. “Sir Bob did a little speech at the start. I say a little speech but it was the most epic thing I’ve ever heard in my life ... He said to our manager, ‘There are so many people here and you guys are the least fussed.’ ... I’m not going to repeat the word he used to describe [them] but he wasn’t happy with some people.”

Band Aid 30’s performers included Ed Sheeran, Bono, Ellie Goulding, Rita Ora, Bastille, Chris Martin, Guy Garvey, Roger Taylor, Sinéad O’Connor and Sam Smith.


Follow: Bob Geldof
Published by , 02.12.2014 at 00:18
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To show the previous comments (%s from %s)
Johnny 2 December 14 14:19 i really feel Bob Geldof needs to have a cold shower, a cup of cocoa and get matron to ask the doctor can he have three or four valium. To quote James May, "What Cock". Text hided expand
Charles King
Charles King 2 December 14 17:01 Geldof became really old. Text hided expand
Nemaro 4 December 14 01:47 Can't he just fuck off now? Text hided expand
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